Development Opportunity. The Rohde Farm Development offers over 78 acres with road and roundabout access. The property is a former farm operation with all buildings on site included in the sale. Rice Lake is the largest primary retail community between Eau Claire, Superior/Duluth and Minneapolis/St. Paul Rice Lake has been the shopping hub for all of Northwestern WI for more than six decades. Current DTA (destination trade area) shows a trade area population of over 69,000.